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검색엔진최적화 : One of the biggest debates raging in the search marketing world right now is Google’s stance on paid links. Google went committed an attack against paid links years ago, and many of the major engines suffered as a result. News has since front page, with more updates rolling in every once in a while.
Google is hardly the only search engine working at this, Yahoo and MSN are among the others. But Google is your top target. There are many convinceable reasons why Google must ban paid links, and here’s a summary of them.
1. complement local search
One of the most obvious reasons for Google to ban paid links would be to combat the impact of paid links on local search results. Scoring a top local search rank can be very difficult for small businesses because there’s just too much competition. 검색엔진최적화 Link sell-offs often happen because high-ranking websites offer affiliate programs that can place lots of links on your site. Your competition can also throw money at you, the very thing Google despises.
2. detect link buyers and sellers
Aside from fetching high PageRank for your website, another reason for wanting tomakesomee real link purchase activity is to catch link buyers and sellers. One way Google can combat this is by running server popups to notify those who look to buy or sell links, that they’re caught. pleasing Google isn’t so good for the web, either.
3. shame on cheat forums
Offending someone else’s forum is a huge offense in the Google world. Google once removed BMW’s M division because they cheated the system to inflate their M3 brand. There’s no place in Google’s index for BMW’s M3 brand, let alone inflate it through link selling.
4. shame on Lists
Companies with comma-separated lists in their URL can easily end up with lots of spam, including both lists and spam itself. If you run a list for your company on your site, you can bet people will end up putting your URL on their site without remembering or realizing that it’s your site. shame on you for making a mistake that’s easy to fix!
5. 검색엔진최적화 Improve link anchors
You want to strengthen the links pointing to your web pages. Instead of using generic words like “click here”, “my website”, or ” LINKS”, try using keywords. Try “unlink”… The principle is the same for internal hyperlinks: try to use keywords for the anchor text.
Overall, the Google Guide’s advice is to not attempt to manipulate search engines. Google doesn’t want to count paid links for you; instead, they want you to appeal to what is believed to be the rational part of your website visitor. And that is what Google is attempting to accomplish, regardless of what you believe their reasoning is to be.
If you follow Google’s guidelines, you will improve the position of your website naturally. If you don’t like it and don’t go to Google’s webmaster help page, you can also make use of Google’s analytics to diagnose problems. Google’s Webmaster blog has sections specifically dedicated to SEO, and all you have to do is search for “Google Webmaster Help | Google Analytics.”